by admin | Feb 14, 2023 | Uncategorized
Effective Tool to Achieve Operational Targets Written by admin It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ‘ Marketing of services has become a vital...
by admin | Feb 13, 2023 | Uncategorized
Marketing Healthcare Written by admin Marketing is unethical” was a frequent refrain, when very few hospitals realised that it was necessary to incorporate marketing as an integral function in the hospital operations. But the major argument at that time lay in...
by admin | Feb 12, 2023 | BrandWatch, Uncategorized
Better Relations, Better Revenue Written by admin The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme. All industries, be it manufacturing or services, have realized the scope of Customer...
by admin | Feb 12, 2023 | BrandWatch, Uncategorized
Alliances in Healthcare Written by admin Pre-requisites for an alliance are willingness and mutual requirement of the partner organization to share risk and cost, knowledge and capabilities and to take advantage of interdependencies to achieve common goals. ...
by admin | Feb 12, 2023 | BrandWatch, Uncategorized
Strategic Marketing to Enhance Revenues Written by admin The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme. ‘ Hospitals all over world provide health care services on 5 dimensions...
