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Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

Marketing Healthcare

Marketing is unethical” was a frequent refrain, when very few hospitals realised that it was necessary to incorporate marketing as an integral function in the hospital operations. But the major argument at that time lay in understanding whether this professional...

Better Relations, Better Revenue

The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme. All industries, be it manufacturing or services, have realized the scope of Customer Relationship Management (CRM) application in...

Alliances in Healthcare

Pre-requisites for an alliance are willingness and mutual requirement of the partner organization to share risk and cost, knowledge and capabilities and to take advantage of interdependencies to achieve common goals.    Globalisation has taken the healthcare...

Strategic Marketing to Enhance Revenues

The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme.' Hospitals all over world provide health care services on 5 dimensions - curative, preventive, promotive, rehabilative and restorative...

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Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

Marketing Healthcare

Marketing is unethical” was a frequent refrain, when very few hospitals realised that it was necessary to incorporate marketing as an integral function in the hospital operations. But the major argument at that time lay in understanding whether this professional...

Better Relations, Better Revenue

The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme. All industries, be it manufacturing or services, have realized the scope of Customer Relationship Management (CRM) application in...

Alliances in Healthcare

Pre-requisites for an alliance are willingness and mutual requirement of the partner organization to share risk and cost, knowledge and capabilities and to take advantage of interdependencies to achieve common goals.    Globalisation has taken the healthcare...

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Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

read more

Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

read more

Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

read more

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Effective Tool to Achieve Operational Targets

It has become imperative for hospitals to adopt a completely pro-active approach to market and as well as react to changing conditions in market place. ' Marketing of services has become a vital component in the operation of healthcare industry. And with increasing...

Marketing Healthcare

Marketing is unethical” was a frequent refrain, when very few hospitals realised that it was necessary to incorporate marketing as an integral function in the hospital operations. But the major argument at that time lay in understanding whether this professional...

Better Relations, Better Revenue

The main reason, which prevents hospitals to implement CRM programme, is that they see CRM as a capital intensive software programme. All industries, be it manufacturing or services, have realized the scope of Customer Relationship Management (CRM) application in...

Alliances in Healthcare

Pre-requisites for an alliance are willingness and mutual requirement of the partner organization to share risk and cost, knowledge and capabilities and to take advantage of interdependencies to achieve common goals.    Globalisation has taken the healthcare...

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